Areas of Expertise
Branding
Packaging
Web Design
UI
Illustration
Motion
3D
Selected Clients
Klarna
Propel
Pearson
Hilton Group
Gatorade
Lunchables
Coca-cola
Kraft Heinz
3M
Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design.
Email
poyuchen78@gmail.com
Awards
2020/
Advertising Design won SILVER AWARD of “Banner & Rich Media Advertising” of 2020 MMA APAC Smarties Award
2019/
Motion Graphic won SILVER AWARD of the “Best Programmatic Marketing” of Digital Singularity Award.