Kraft Heinz: Lunchables Innovation

Lunchables Food Innovation

As part of the continuous innovation efforts at Lunchables, I work with teams on the development of new product extensions, including PB&J, Crispy Bites, and a spicy product line. These innovations aim to diversify Lunchables’ offerings and appeal to a wider audience.

The design was completed at JKR. All rights reserved to JKR and the client.

Packaging
Print & Production
Photoshoot

Visual Design: Poyu Chen, Melina Sweet
Creative Director: Nicole Jordan, Shawn Holpfer
Account: Michael Reagan
Project Manager: Rachel Tucker, Hannah Roth
Print & Production: John Colon

2023-2025