Kraft Heinz

Capri Sun Moon Punch

Capri Sun Moon Punch is a limited-edition drink created to celebrate the 2025 total lunar eclipse. The team and I designed a collectible set of glow-in-the-dark pouches, each representing a different moon phase, with bold, celestial visuals that replaced the brand’s usual sunny tone. The moon phase visuals shift in appearance, changing color when exposed to light and glowing in the dark, not only does the visual design created a striking on-shelf presence but also served to educate consumers about the lunar cycle—blending playful design with purpose-driven storytelling.

The design was completed at JKR. All rights reserved to JKR and the client.

Packaging Design

Client: Kraft Heinz
Design Director: Greg Althoff
Visual Design: Forrest Huu Ta
Account: Thao LeBlanc

2025