Pearson

Portal to Discovery

Books have always been a vital force for us, and for all of humanity. The spine of a book holds within it a promise, a portal to learning, inviting you to leap in and begin your next journey. We reimagine a new relationship with learning and all the possibilities for the Pearson brand.

The design was completed at Landor & Fitch. All rights reserved to L&F and the client.

Rebranding
System Design
Logo Design
Digital

Client: Pearson
Design Director: Tyler Brown
Visual Design: Poyu Chen, Olivia Pracher, Michael Vasquez
Motion Design: Matthew Ho, Poyu Chen
Account: William Hodgess, PA Lloyd-Harris
Copywriting: Julie Doughty

2023