Sealoop

Sealoop: Track my bottle

A digital traceability system designed to visualize the full lifecycle of a bottle made from seashell waste — from ocean sourcing to end-of-life regeneration. The interface translates complex environmental data into a clear, premium experience, allowing users to see collection origins, manufacturing metrics, carbon savings, and recycling progress. By combining GPS tracking, batch verification, and circular progress visualization, the system builds transparency and trust around sustainable material innovation.

Branding
UI/UX

2025

01. Problem & Intention

01 The Problem

Most eco-friendly materials lack transparency once they enter the product cycle. Consumers rarely know where recycled or bio-based materials actually come from—or how much environmental impact is truly reduced. This gap in traceability limits trust and disconnects people from the sustainability story behind the products they use every day.

Sealoop: Track My Bottle introduces a digital traceability system that follows a seashell-based bottle through every stage of its lifecycle—from ocean collection to end-of-life regeneration. Using GPS data, batch verification, and impact metrics, the interface turns invisible material journeys into a seamless, data-driven experience. The result is a premium, minimalist platform that makes sustainability measurable, transparent, and human.