Klarna x Shein Wonderland

Invisible North partnered with Klarna and SHEIN to create an immersive fashion playground designed to boost brand visibility and inspire bold self-expression among style-driven audiences.

The one-of-a-kind experience introduced guests to the full spectrum of SHEIN’s sub-brands through a curated show floor, interactive touchpoints, and dynamic daily programming—capturing the energetic, expressive tone of SHEIN. The space offered an escape from everyday life, fostering emotional connection and brand affinity for both SHEIN and Klarna among new and existing members.

The design was completed at Invisible North. All rights reserved to Invisible North and the client.

Campaign
Collateral Design
Spatial Design

Creative Director: Michi Ohira
Visual Design: Yi-Ching Sung, Poyu Chen
3D & Experience Design: Coleman Butts
Account: Josh Kitts, Christine Nham
Production: Alexa Masano, Kristen Meyer, Taneka Morris
Media: Nick Papa

2022